![]() ![]() How customers can use both Macy’s Money (physical card & online) & Star Money currencies at checkout.Assessing how we clearly articulate the benefits of Macy’s Money for loyalty members and the stackable value for Platinum members on Emails, Sitelet & HP Banner.Test 1: Macy’s Money Earn Period (during the event) Do Platinum customers understand the stackable value of the Macy’s Money.Can customer know where to redeem Macy’s Money?.Do customers comprehend messaging of how to earn Macy’s Money and engaged on participating?.Do customers understand difference between Macy’s Money vs Star Money and the stackable value?.IF we display clear messaging in the right places, THEN we will reduce customer confusion around the different currencies.Click on Macy’s Logo and link to Macy’s Homepage.Click on Find Out More CTA and link to Macy’s Money Marketing Landing Page.Click on Join Now CTA and Star Rewards Marketing Landing Page.Click on Exclusions and enabled Exclusions overlay.Auf der Webseite wirbt das Unternehmen damit, dass Sie mit StarMoney nicht nur Girokonten, Kreditkarten und Geldanlagen verwalten, sondern auch PayPal-, eBay- und Amazon-Konten, Verträge oder Rechnungen im Blick behalten und verwalten. Click on Wallet CTA and link to Macy’s My Account Wallet Page StarMoney ist die Multibanking-App der Star Finanz-Software Entwicklung und Vertriebs GmbH.Click on Find Out More CTA and link to Star Money Days Marketing Landing Page.Click on Shop Now CTA or Macy’s Logo and link to Macy’s Homepage.Click on Shop Now CTA and link to Macy’s Homepage.Click on Learn More CTA and link to Macy’s Money Marketing Landing Page. ![]() ![]() Before > Macy's Money Email for reference on the old concept (2019) ![]()
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January 2023
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